Adidas was on the list, one of the those clients you’d ride to hell for given the opportunity. So when asked to work on the relaunch of “Impossible is Nothing”, I felt as invigorated as a first-time Olympian stepping out of the tunnel at the Games - albeit one with a dad body running on fractional sleep.

Thankfully, this was no retread of past glories. Rather, the campaign focused on the possibilities to elevate sport above the competition itself and encourage others to push beyond any perceived limitations – physical, cultural, personal or otherwise. We wrote countless posts for athletes and influencers worldwide. It was an intense challenge, made even more so by a diabolical stomach virus that our seven-month-old brought home from daycare. Ride to hell? At times, yes siree.

ADIDAS — impossible is nothing

The relaunch of Adidas’ much-celebrated “Impossible is Nothing” campaign elevated sport above the competition itself to encourage others to push beyond perceived limitations—physical, cultural or otherwise. We wrote social posts for athletes and influencers worldwide that made their way beyond the digital world into billboards, murals and metro wheat pastings.

Where some see equality as a trend, I see the opportunity to make it the norm. - Manizha — Where some see equality as a trend, I see the opportunity to make it the norm.
- Manizha

Where some see a career as a footballer, I see a path to a lifelong dream.-Aleksei Miranchuk — Where some see a career as a footballer, I see a path to a lifelong dream.
-Aleksei Miranchuk

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Where some see brave lyrics, I see good reason to voice them. - Noize MC — Where some see brave lyrics, I see good reason to voice them.
- Noize MC

Where some see taboo, I see a subject for discussion. - Tanya Mingalimova — Where some see taboo, I see a subject for discussion.
- Tanya Mingalimova