Adidas was on the list, one of the those clients you’d ride to hell for given the opportunity. So when asked to work on the relaunch of “Impossible is Nothing”, I felt as invigorated as a first-time Olympian stepping out of the tunnel at the Games - albeit one with a dad body running on fractional sleep.

Thankfully, this was no retread of past glories. Rather, the campaign focused on the possibilities to elevate sport above the competition itself and encourage others to push beyond any perceived limitations – physical, cultural, personal or otherwise. We wrote countless posts for athletes and influencers worldwide. It was an intense challenge, made even more so by a diabolical stomach virus that our seven-month-old brought home from daycare. Ride to hell? At times, yes siree.

ADIDAS — impossible is nothing

The relaunch of Adidas’ much-celebrated “Impossible is Nothing” campaign elevated sport above the competition itself to encourage others to push beyond perceived limitations—physical, cultural or otherwise. We wrote social posts for athletes and influencers worldwide that made their way beyond the digital world into billboards, murals and metro wheat pastings.