City of denver — IN OTHER WORDS
With the launch of our High Costs campaign for City of Denver, we gave teens the facts they needed to know about underage marijuana use. With our Year Two effort, we worked with the animation gurus at Friends of Mine to contextualize those figures with visually compelling analogies that would make teens consider how weed might affect their future.
Ad Week vibed on it, even going so far as to pair one of the vids with the Grateful Dead’s “Sugar Magnolia”, which felt like the ultimate compliment for a weed awareness campaign.
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