Sugar is packed into virtually every snack on the shelf, even the ones masquerading as healthy. Munk Pack was built for calling sugar out, offering snack bars with just 1 gram of the sweet stuff and a brand attitude to match.

"Sugar Sucks, Snack Back" put a face to that attitude. We personified sugar as an annoying, energy-draining jerk that embodies all the worst qualities of the corporate snack industry. It was my first professional puppet production. Hopefully not my last. Watching this character come together from production to performance was as gratifying as it gets. Plus we got to stick it to big sugar, while anointing Munk Pack as the firebrand of the low-sugar movement.