Everyone in this industry knows the pain of getting work you love to the homestretch, only to watch it stall out and eventually fade into the ether. This proposed line for spillproof juices for Honest Kids and Minute Maid never made it to the shelf in any form. Which was a little soul-crushing—not only had we created a spot-on solution to make its functional brilliance pop off the shelf, but as father of two young boys, I needed this product.