Everyone in this industry knows the pain of getting work you love to the homestretch, only to watch it stall out and eventually fade into the ether. This proposed line for spillproof juices for Honest Kids and Minute Maid never made it to the shelf in any form. Which was a little soul-crushing—not only had we created a spot-on solution to make its functional brilliance pop off the shelf, but as the father of two young boys, I needed this product. In the never-ending battle against fruit punch stains, this was the upper hand every parent dreamed of having.
And a dream it would stay. But at least it can still live here. The inverted bottle design was by far our favorite, our “safety” was a blurby delight that hit the right note between fun and function.
