CITY OF DENVER — WEEDED OUT

Not gonna lie. Putting on a game show is hard, hair-greying work. But it’s still easier than talking to teens about marijuana.

They don’t want a lecture or finger-wag; teens want the facts so they can form their own opinions. So we invited them to audition for Weeded Out, a live studio game show created for City of Denver—and the first of its kind. After finding our 30 contestants, designing a set on a shoestring budget and writing more than 200 categorical questions, we were ready to put their knowledge about cannabis and underage use to the test.

Happy to say the effort we put into reaching this difficult audience has paid off.

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